| Thursday, November 10th | ||
| 9:00 am | Doors Open and Distribution of Conference Documents | |
| 9:30 am – 9:45 am |
 IntroductionProf. Dr. Arne Westermann, Department Head of Corporate Communications, Quadriga University of Applied Sciences |
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| 9:45 am – 11:15 am | Module 1: Beginning of Crisis | |
| 9:45 am – 10:30 am |  Best Case 1: Crisis Preparation – Measurement & Tracking Margaret O’Donnell, Digital Media Manager, British Red Cross read more… |
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| 10:30 am – 11:15 am |  Best Case 2: Out of Left Field – How a Chicken Breast & The Vatican Helped Define eBay’s Communication StrategiesAndrea Polo, Communication Director, Immobiliare.it read more… |
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| 11:15am – 11:45 am | Pause & Participants’ Conference Challenge “Beginning of Crisis” read more … |
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| 11:45 am – 1:15 pm | Workshop-Phase I | |
 Web 2.0 and Internal Crisis ManagementFrederik Tautz, Director Digital Strategist, Ketchum Pleon read more … |
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 Accuracy over Speed – Communicating about Complex IncidentsPatrick Kammerer, Head of Corporate Communications and Public Relations, Global Retail, Shell read more … |
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 Your Move: Tools for an Effective First ResponseYannis Freris , Head of Corporate Communication & Sustainable Development, Gefyra read more … |
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| 1:15 pm – 2:45 pm | Lunch & Speed Networking |
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| 2:45 pm – 3:45 pm | Module II: During the Crisis | |
| 2:45 pm – 3:15pm |  Best Case 1: A Crisis or a Second Chance? The Icelandic Ash Cloud as an OpportunityGudjon Arngrimsson, Vice President Corporate Communication, IcelandAir read more … |
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| 3:15 pm – 3:45 pm |  Best Case 2: Litigation PR: A Discussionon Best Practice Rosanna D’Atntona, President, D’Antona & Partners read more … |
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| 3:45 pm – 4:15 pm | Pause & Conference Challenge – “During the Crisis” | |
| 4:15 pm – 5:45 pm | Workshop-Phase II Participants will have the opportunity to choose a workshop from the first workshop session. | |
| From 7:00 pm |  Conference Dinner & Dinner-SpeechFeaturing: Andrew Gowers, Independent consultant and Commentator, Former Communications Chief BP and Lehman Brothers read more… |
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| Friday, November 11th | ||
| 9:30 am | Doors Open | |
| 9:30 am – 9:45 am | Introduction | |
| 9:45 am – 11:15 am | Module III: After the Crisis | |
| 9:45 am – 10:30 am |  Best Case 1: After the Storm: Reputation RestorationVincenzo Galimi, Communication Director, Assogestioni read more … |
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| 10:30 am – 11:15 am |  Best Case 2: Success Through Community Engagement: How The Bank of Valletta SurvivedEdward Muscat Azzopardi, Head of Marketing and PR, Bank of Valletta read more … |
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| 11:15 am – 11:45 am | Pause & Conference Challenge – After The Crisis | |
| 11:45 am – 12:45 am |  Expert Discussion: After the Crisis is Before the Crisis + Conference Challenge SpeakersModeration: Prof. Dr. Arne Westermann, Department Head of Corporate Communications, Quadriga University of Applied Sciences read more … |
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| 12:45 am – 1:00 pm | Closing Statement and End of Conference | |
Conference Programme
