Margaret O’Donnell, Digital Media Manager, British Red Cross
Crisis Preparation – Measurement & Tracking
In the fast-paced world of online communications, being prepared for the unexpected is critical for maintaining your reputation in the eyes of your audience and stakeholders. Margaret O’Donnell of the British Red Cross will examine how two parallel events helped her organisation redefine the importance of preparation, and what strategies they are using to stay on top of the pulse.
