Andrea Polo, Director of Communication, Immobiliare.it
Out of Left Field – How a Chicken Breast & The Vatican Helped Define eBay’s Communication Strategies
Often, crises arise when you least expect them. For eBay, a company breaking new ground in online business, the death of Pope John Paul II was an unexpected source of crisis. Andrea Polo explains how a call from the Vatican was just the intervention that eBay needed to be prepared for future international crises.
