Patrick Kammerer, Head of Corporate Communications and Public Relations, Global Retail Shell
When to inform the media and the public about a complex issue that you might not be able to control short term?
What if major facts or the origin of the issue are not known to you at this stage?
Who to put forward as the company’s spokesperson and how to assess the risks related to your decision?
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During this highly interactive session participants will delve into real cases from the oil and gas industry and analyze main aspects of crisis communications and reputation management. Apart from receiving practical insights and recent first-hand learnings, you will assess several options for communicating in a crisis and draw from international best practices. A special focus will be on dealing with social media in a crisis situation.
